Customer Experience

In this era of digital disruption and cut-throat competition, Digital Customers Experience is a key to engaging with the customers and fostering a strong and loyal relationship. Customers have a plethora of options to choose from, this makes customer experience paramount to improve the brand experience and grow the business. It is therefore crucial for every organization to nurture dynamic customer interests and promote customer satisfaction by creating a seamless and Omni-channel experience.

Customer Experience Solutions

With its customer-centric approach, JK Tech understands that the value of customer experience not only lies in “what” we deliver rather “how” we deliver and therefore, we are persistently working on exploring the new horizon of customer engagement and committed to transforming the end-to-end digital customer experience journey.

Our Customer Experience strategy is driven by four key pillar termed as” PURE” – Personalization (personalized service to customers and customer personas), Usability (ease of use and user-friendliness of the features), Reachability (availability of customer-preferred channels) and Engagement (engaging customers with brand and service).


JK Tech helps in redesigning customer experience in various stages of customer journey like acquisition, engagement & retention and brings in customer analytics to gauge their perceptions and preferences.

"Customer experience is dedicated to improving the end-to-end journey for customers. A positive customer experience can help improve customer retention and loyalty. It can also help convert customers into loyal brand advocates."



We define transformation as the integration of digital technology into all areas of a business resulting in fundamental changes. In order to enhance customer experience and project lifecycle transparency, we follow an agile methodology for continuous and incremental delivery through test-driven development.

Our Process

  • 1

    Discovering the Business and Technology Factors

  • 2

    Assessing the Business and Technology Values

  • 3

    Deciding the right cloud strategy and plan for your business

  • 4

    An agile delivery model with a  proven track record in terms of investment and execution

  • 5

    Analysing the value delivered against agreed ROI

Client testimonial

British Multinational Optical Retail Chain

The Client


Specsavers and JK Tech have been working together for over 8 years and we knew that JK Tech’s commitment to Specsavers, their knowledge of our applications and adherence to quality standards were the right fit for our legacy service. We are delighted to continue our relationship in the knowledge that the service is in safe hands.



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