Product Data Management

Supporting a leading online retailer of footwear and apparels to enhance speed to market and save time and effort

Group Manufactures of Footwear

The Client

The Company, a manufacturer of shoes, produces footwear and operates stores in the United States and 66 countries around the world. It is a leading online retailer of footwear and apparels and continues to lead the industry in making style comfortable with performance technologies from Adidas since 1971. It is a subsidiary of the Adidas Group, included in the DJSI for the 11th consecutive time.

The Challenge

Client has a multilingual B2C e-commerce portal for shoes, bags, apparel, accessories. Their product catalogue was maintained manually in Excel sheets by a number of product administrators in various locations nationally and across numerous countries. As the company diversified and launched newer products lines, this manual process proved to be a major bottleneck in providing real time information and initiate new product launch and special offers. The client urgently required a solution for managing and uploading product data on the production server in a time-bound efficient manner.

The Solution

  • Development of a robust, secure and future proof portal.
  • Web-based solution for the automatic upload of data from various locations to maintain the product catalogue, enhancing product search and enabling and verifying credit card payments.
  • Ease of use.
  • Integration with payment gateway for online credit card verification.
  • Introduction of advanced keyword based product search.

The Benefits

  • Improvement in the quality, functionality, performance of the e-commerce portal.
  • Enhancement of the user experience on the portal.
  • Improvement in efficiency and productivity.
  • Saving of time at all locations across the globe with automation of the product catalogue.
  • Enhancement of speed to market and launch of new products.