External forces and internal choices affect CPG companies with some of the common challenges being volatile demand, rising consumer demands, huge quantity of complex data, and remote workforce, data, and infrastructure. Mobile technology is one of the CPG solutions that helps to fix these challenges.
Browse the internet or turn on your TV set today and an hour won’t pass without a commercial on some sort of mobile device. There is a reason for this. Mobile technology has suddenly become one of the most valuable as well as fastest segments as far as consumer electronics is concerned. This has had a ripple effect on consumer packed goods (CPG). You simply cannot ignore the role that mobility now plays in the CPG industry. Advertisers love the platform for this reason and even more. Mobility after all, has had an impact in the CPG industry in the following ways:
The goal of business process management is therefore to reduce errors by human beings while at the same time, directing the stakeholders towards the required standards of performing their roles. Proper business process management translates into continuous optimum performance of an entity in its operations. This then leads into a smooth running, hence better and continuous improvement of customer experience.