The strategic way to design UX is about identifying a ‘North Star’. — Jaime Levy
UX Design, also known as user experience design or interaction design, is an integral part and a crucial step in software product development. Despite being a significant aspect in software product development, UX Design is often listed among the lowest priorities in the development lifecycle.
Robust technology solutions are not the sole driving force in an efficient and effective software product. UX design is pivotal to human-computer interaction as it enhances utility by implementing various scientifically proven strategies. These strategies, which are based on an in-depth analysis of human behavior, further streamline and combine aesthetics, usability and accessibility.
Both visual and interactive elements devised through UX design strategies aim at rendering a satisfactory experience to the user. This mode of design is an outcome of the combined expertise of product experts, UX consultants, designers, architects and developers. Varied skills, know-how and diverse perspectives enthuse optimal engagement in software products.
Technology enthusiasts often perceive visual design as UX design. However, many fail to understand that visual element or UI design is an outcome of the strategies adopted under UX design stage. Visual design is the implementation of tested scientific reasoning – a significant stage in the UX strategy. The success and efficacy of visual design is largely dependent on UX design.
UX strategy involves planning and working towards user goals and successful implementation of business strategies. These objectives are achieved by defining user experience ahead of the design phase. UX strategy is vital as it assists design and development teams on various aspects of product lifecycle and workflows. This eases the hurdles in communication and prevents wastage of time and effort resulting in a cohesive product building process.
An ideal UX strategy will include the following: