The client is Europe’s leading independent retailer of train tickets. It sells tickets worldwide on behalf of 48 train companies, helping customers make more than 100,000 smarter journeys every single day in and across 24 countries. The company customizes their platforms for customer’s ease and comfort where they can offer them a set of travel options starting from buying train tickets online, on a mobile app with routes, fares and journey times.
The client aimed to unify and tie all travel services into one delightful experience for passengers that would ensure a positive user experience, effective business and value for time and money spent being innovative at the same time.
The client desired to redesign the extended application functionality and modernize the User Experience to provide the user with the omnichannel experience. They sought to unlock the areas of advancement in order to deliver an exceptional experience to passengers and derive maximum business value. Hence the major objectives included:
JK Tech reimagined the e-commerce experience for the client while re-engineered restructuring the business processes in order to transform the customer experience and boost the revenue for the client and supporting £3+ Bn ticket sales through our dedicated ODC with demonstrated expertise in:
We improved the UX design to create a smoother user flow between the core functions of the application like ticket booking and payment interface for ease of user experience and seamless ticket sales management. In addition, completely redesigned the visual interface to keep it at par with modern-day smartphone apps resulting in handling 3+ Million apps and website visits boost ticket sales. The robust application designed could handle 5X Expected Peak Traffic, rollback faster ensuring near-zero downtime and ensured overall application rates <0.3%. Moreover, keeping customers secure when they’re paying online is a must; JK Tech developed the solution compliant to 3DS V2, promoting passenger authentication and enabling consumers/passengers to authenticate themselves with their card issuer when making card-not-present (CNP) e-commerce purchases. We also ensure 360-degree Product Security DDoS Proofing Security Patching to make the service operable for consumers/passengers 24x7x365.
In addition, we:
Our team followed the best engineering practices helping the client with diverse magnitude of iterative development, test automation, lean code and design. JK Tech analyzed the scope of work and followed the agile practices via latest audio/video conferencing system, joint retrospective with stakeholders and Effective team management.
JK Tech’s experience, expertise and knowledge, helped the client with business and IT alignment, shortened UAT cycles, increased revenue and market share thus providing better ROI for the client.
The major benefits included:
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