The Client
The client is one of the world’s leading suppliers of integrated solutions for product testing, design, and maintenance optimization.
The Challenges
- Lack of integrated Customer view: Customer and Product data was fragmented across multiple systems from marketing to CRM to ERP and sales portals due to multiple rapid acquisitions.
- Lack of ability to effectively target relevant customer segments for campaigns: There was no capability to effectively segment and micro-segment customer data to find highly relevant customer lists for effective campaigns.
The Objective
- Create an Integrated Customer View: Create a virtual integrated customer view without having to physically move and integrate data across systems.
- Deploy a system for easy analysis and segmentation of customer data: Enable intelligent customer selection for campaigns as well as integration with marketing automation systems to measure campaign ROI.
- Visibility and search across huge marketing asset portal: Ability to search accurately across a huge database of structured and unstructured marketing assets data including emails, blogs, product brochures, webpages, videos, and survey data.
The Solution
- Deployed JK Tech’s JIVA solution to create a virtual unified view of customers across multiple systems using JIVA’s Knowledge Graph feature extracting and linking information, records, and relationships across databases and documents.
- Configured JIVA to provide natural language-based search, analysis, and segmentation of customer sets based on campaign objectives, intent, and responsiveness.
The Benefits
- Better visibility of customer, value, buying behavior, response across brands and markets.
- Improved campaign efficiency & effectiveness (ROI) with quick selection of target sets and reference content across archives.
- Drive higher Demand generation and conversion.
