Data Quality

Enabling accurate analysis to drive success in a data-driven world

Data quality is paramount for businesses due to its impact on decision-making, operational efficiency, and overall performance. It is the process of ensuring the data’s suitability for a user’s defined purpose. It is subjective, as the concept of quality is relative to the standards defined by the consumer and the organization that governs it. High-quality data ensures accuracy, reliability, and relevance, enabling businesses to make informed decisions, identify trends, enhance customer experiences, and maintain regulatory compliance.

There are many different data quality metrics that can be used, depending on the specific needs of the organization. JK Tech believes these metrics/dimensions which include- Accuracy, Completeness, Uniqueness, Consistency, Integrity, and Timeliness are the most relevant for clients to start with.